IWIM were pleased to host their last networking event at The Sloane Club in London with the personal stylist, designer and fashion entrepreneur, Michaela Jedinak.

Michaela Jedinak designs dresses with women’s body shape in mind and challenging traditional retailers with her design concept.  While many designers create dresses for one idealised body shape, she appreciates the diversity in body shapes. She is targeting business women who have a busy life style and need a dress that fits it. Dresses that women can rely on 100% throughout the day, that allow them to move with ease and which makes them feel confident, comfortable and reinforce their performance.

Her dresses have been worn by many leading business ladies and have been featured in the FORBES, New York Times, Times, How to Spend It- FT, Wall Street Journal, BLOOMBERG,  Harper’s Bazaar, The Telegraph, Grazia, INSTYLE, Evening Standard, Irish Times, TATLER, Grazia DE, and appearing on BBC News Night, SKY Sunrise, SKY Sports, ITV , Loose Women, CNBC , German TAGESSCHAU, US TV series SCANDAL. Her dresses have been seen as well at Downing Street, House of Lords and been worn by European Royalty and Aristocracy.

To see the images from the evening please click here.